Values, Mission and Inova's Identity

At Inova we’ve spent the last ten years working with the world’s leading pharmaceutical companies to accelerate their partnering and push forward in their digital transformation.
Today we’re proud to serve more than 130 life science companies – from the smallest biotech startups to the world’s largest pharma firms – as they partner to produce the drugs that will help address the health challenges of today and tomorrow.
Already half of the top 50 pharma companies in the world use Inova’s software to better manage their ecosystem of partners, to track their partnering processes, and to remain compliant no matter how complex their partnering deals may become.
The biopharma industry has undergone a lot of changes over the ten years since Inova was founded. Indeed, to echo Heraclitus, the only constant in biopharma is change. Moving targets, shifting strategies, and evolving priorities are the evidence of an industry embracing its digital transformation.
But just as our clients have seen changes in their businesses, so too has Inova faced the challenge of change.
And it’s no understatement to say that Inova is now on the verge of a transformation of its own.

Our Values, Our Mission

It’s said that the journey of a thousand miles begins with a single step.
At Inova, the first step in our transformative journey began by reflecting on what it means to be Inova.
I’m not talking here about the software we build or the services that we provide. Instead, I’m talking about the core values that drive Inova and the team that I’m proud to lead. Software, after all, can evolve and change over time; values, when they are strongly held, do not.
The Inova team and I identified three core values that are at the heart of everything that Inova does. There’s the diversity that is evidenced in our multinational team spread across three continents and speaking a dozen different languages between them. There’s commit and deliver, representing the drive to live up to responsibilities and remain client-focused above all else. And there’s care, the understanding that our business is, in the end, about people: the people on our team, the people we count as clients, and the people those clients deliver their life-changing medicines to.
Building on these values, we defined our mission clearly and simply: to accelerate partnering for the future of medicine. Our tools not only reduce the friction in biopharma partnering but also speeds up those partnerships to bring drugs to market sooner.
We quickly realized that, across the biopharma industry, we were almost uniquely placed to play this transformative role. And that’s why, if you were to click over to our website today, you’ll be greeted by something that is both unique and also rather different from what you would have seen last year, last month, or even last week.

A New Visual Identity for Inova

This week Inova launched its new visual identity.
Our launch is the culmination of more than a year of work by our team; project lead Samuel Ali Said has published his own post outlining the development process on LinkedIn here.
This new visual identity reflects our desire to have a distinct brand that depicts our distinct personality, expresses our core values, connects us to the clients and industry that we serve, strongly emphasizes our commitment to connecting partners in the biopharma sector, and then accelerating those partnerships for the benefit of all stakeholders.
Yet this new visual identity is more than just a superficial change. Instead, it sets the stage for a new period of transformation, acceleration, and evolution at Inova.
In the months ahead we’ll be working to be of even more utility to our customers as a daily tool in their partnering arsenal. As ever, our clients remain the focus of all our development and working ever more closely with them is a key to our own continued success.
We’ll be bringing online new tools and creating new partnering intelligence by combining publicly available data with our growing team of domain experts and data scientists.
We’ll be announcing new social technology tie-ins to help our clients overcome some of the pitfalls in partnering that have frustrated them in the past. These tools will help them smooth out their partnering processes, help deals come together faster, and avoid the pitfalls that sometimes doom otherwise promising alliances in biopharma.

A First Step, Not a Finish Line

The launch of our new visual identity this week is not a finish line or a destination. Instead, it represents the first step towards some incredibly exciting evolutions we are preparing for at Inova in 2020 and beyond.
I’m very proud of the work that the team has achieved in delivering this new visual identity. I’m looking forward to continuing to lead that team as we solidify Inova’s position in biopharma partnering, reduce friction across the biopharma landscape, and accelerate partnerships for the future of medicine.
 
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This article was originally published on LinkedIn on January 16th, 2020 by Gilles Toulemonde, CEO & Co-founder at Inova.