Customer Case Study
How Shadow Lake Group has found business efficacies in tracking and follow-up on partnering opportunities with Inova
Shadow Lake Group is a globally focused advisory firm with a highly experienced team of multidisciplinary specialists. Collectively, their management team has over 80 years and $13.5B in transactional and business experience, making Shadow Lake Group well positioned to navigate through every step of complex transactions to deliver customized strategic advisory services. Their clients range from early-stage biotechs to large pharmaceuticals based all over the world. Shadow Lake Group has clients based in Europe, North & South America, Africa and Asia.
Shadow Lake Group needed a more efficient way to track, monitor, and share their progress with their multiple clients and growing business. Initially, they implemented Salesforce. However, Salesforce was challenging and expensive to sufficiently adapt to the life sciences partnering process. As a result, Shadow Lake Group was simultaneously tracking some information in Salesforce and juggling Excel files for the rest. It was an inefficient, frustrating, time-consuming process.
When it came time to look for a new solution, Shadow Lake Group cast a wide net. They went beyond basic CRMs and evaluated many different types of tools, including solutions for deal management and private equity firms. When they evaluated Inova’s biopharma partnering platform, they knew they had found the right solution.
Shadow Lake Group uses Inova to efficiently track multiple deal processes and interactions on behalf of their clients. They easily import meetings from biopharma conferences and store key emails and documents in one, secure place. With everything centralized, they instantly see where they’re at in their discussions. Now, Shadow Lake Group can easily create comprehensive, professional reports on their activities in seconds, reassuring their clients that they’re in good hands.
“Inova checked all the boxes. It’s designed for biopharma business development, integrates with partnering conferences, and enables easy, professional reporting.”
Shadow Lake Group is a global boutique advisory firm based in Toronto, Canada. They assist and advise a wide range of life science companies, from seed-stage biotechs to large pharma companies, in business development. A key part of Shadow Lake Group’s work is providing clear, comprehensive reports to their clients that present partnering activities and discussions.
Previously, Shadow Lake Group used Salesforce to track their partnership discussions. However, Salesforce was cumbersome, requiring a great deal of adaptation, improvisation, and ingenuity to be used for life sciences business development. For example, there was no easy way to track conference attendance, asset information, or therapeutic areas of interest. As a result, Shadow Lake Group was simultaneously tracking some information in Salesforce and juggling Excel files for the rest. It was an inefficient, frustrating, time-consuming process.
Shadow Lake Group decided to look for a platform better adapted to their needs, eventually selecting Inova’s expert biopharma partnering platform.
Life Science Expertise
Since Inova is designed for biopharma partnering, it was easy to adapt to Shadow Lake’s processes. Every step of the way, Shadow Lake Group was supported by their dedicated Customer Success Manager (CSM), from the first demo through implementation to daily usage. A dedicated CSM is a critical aspect of Inova’s offering, helping users get started faster, make adjustments more easily, and maximize the value they get from Inova.
All their partnering data in one place
Today, Inova is a daily tool for Shadow Lake Group. They carefully track all of their interactions with potential partners, including partnering conferences, emails and key documents. By keeping everything in one place, they save time and streamline their processes. Instead of having to search through multiple sources they know exactly where to find the information they need.
Better meetings at conferences
Using the BIO Connector, Shadow Lake Group imports their meetings from conferences in seconds. With the complete history of who they’ve met, what was discussed and when, they prepare for meetings more efficiently.
Powerful, easy reporting
One of the biggest changes for Shadow Lake Group has been reporting. Up until now it has been a very time-consuming process. Creating professional, easy to understand reports quickly is critical to their work. Using Inova, Shadow Lake Group creates customized reports in seconds, demonstrating the progress of their discussions and further reassuring their clients that they are in good hands.
Why our customers love Inova
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